I am nearing completion of the MBA that I am taking in Innovation and Leadership Development at Concordia University - St. Paul. Last week, I wrote a paper on Customer-driven quality and I felt like sharing it. I’d love to hear your thoughts if you can make it through my academic voice.
The reason I am sharing this paper here is because it focuses on my passion of helping organizations build relationships with their customers. This is why I am such a huge fan of social technology and the connections that can be made through the use of it. As always, it is essential to understand that social technology and tools like Twitter and Facebook did not create these relationships, it just amplifies them.